You can create a notebook for your swipe file and upload notes into it. EvernoteĮvernote is a web app that uses notebooks to store information. Here are four tools that will help you create and maintain a swipe file to inspire your future work. Anytime I’m working on something that needs a little inspiration, I can pull it up through my computer as long as I have an Internet connection. If I see a great subway ad, I can take a picture of it, add some notes, and then upload it to the swipe file right then. One of my favorite benefits of using a digital swipe file is that I can access it anywhere.
This can make collaboration a lot easier. But I think that today most of us are more familiar and comfortable creating file systems digitally.Īnother benefit to making your swipe file digital is that you can share it with your business partner, key members of your staff, or an outside marketing professional you’re working with.
Traditionally, they’re physical creations - file folders, document boxes, etc. A swipe file - a collection of work that you admire and would like to emulate - is a good way to keep up with what’s out there and what you wish you could incorporate into your own business.
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